Jordan Craig leads the product content design team at Twitter. She specializes in managing well-planned, holistic campaigns. She is skilled in content design, traditional and digital marketing, commercial production, and sales. She brings special expertise in crafting voice and tone style guides and brand guidelines. She has provided strategic direction to numerous nonprofits and associations such as Pan American Health Organization, Public Broadcasting Service, and the National Museum of African American History and Culture. You can find Jordan tweeting about her children, cats, and strong disdain for the Oxford comma on Twitter @JordanEllyse.