Erica Jorgensen's 20-year career has included content leadership roles at startups including Amazon and Rover.com and global companies like Expedia. She’s writing a book, Content Research for User Experience, to be published in fall 2022 by Rosenfeld Media. She is hellbent on lifting up the content community and getting us all the respect we deserve. Erica mentors content designers through Hexagon UX, Ladies that UX, and the University of Washington’s Human-Centered Design & Engineering program. She lives in Seattle with her husband and charming rescue dog, Rufus, and can frequently be found kayaking, running, playing pub trivia, and visiting wineries throughout the Pacific Northwest.