The accelerating maturation of the content profession calls for systems whisperers: pros who can work in patterned ways to produce scaled outcomes. A scenic detour in structuralism could be your next career summit.

Join a well-traveled consultant in exploring “just enough taxonomy,” a whistle-stop tour in taxonomy design fundamentals. Learn ways to apply bucketing skills in your own setting to deliver content work with outsized business benefit and user value.

Informed by successful real-world outcomes and actionable recipes, appreciate the manifold ways information sciences skills help solve the gnarlier puzzles content experts encounter (standardization, performance measurement, scaling).

With some attention to working in patterned ways, any content designer can make great inroads as a “systems whisperer.” In this session, you will learn how to:

• Design notifications that are "cooked", not raw.
• Manage multiple vocabularies with a single, reusable artifact.
• Solve most any personalization problem with a single design tactic.
• Understand why simplification, not granular detail, is the semanticist’s most valuable, but probably least-utilized skill.